Belief #6: A picture is worth a thousand words.

Maybe. But, especially in visualization, it is important to understand words and images as two separate partners, each with a different purpose. Words convey facts, while images can support an assertion, make it more emotional, link it to other information, contradict it, clarify it, or help us to remember it. Visual facilitators who think that they can communicate everything better and more clearly through images, and who fail to include text on their presentation posters, quickly fall into a trap. They are creating image puzzles that almost no one can understand because there is no text to provide context.

Belief #7: The information presented in a visualization should be self-explanatory.

Not necessarily. For instance, small thought sketches can be used to help us develop our own ideas, or they can be created spontaneously during a conversation. We call this “sketchnoting” or “thought sketches.” For sketchnoters, these little drawings are enormously helpful to their own thought processes, for instance, by helping them to take an idea further. No one else needs to be able to understand the sketches – to an outsider, they may even look like a meaningless bunch of scribbles. Even the sketchnoters themselves may not remember the next day what it is they have drawn. As long as thinking with their pens helps them to arrive at a perfectly-timed solution, that’s all perfectly fine.

Belief #8: A visualization always needs to look good. 

No – quite the contrary: when, during visual dialogue, the visualizer’s drawings are rough, it helps to lower other people’s fear thresholds when it comes to picking up the pen themselves. It doesn’t matter if the lines are straight or not, or whether the figures and pictograms are correctly proportioned. The objective of visualization is not beauty, but rather communication. Even badly-drawn sketches have the ability to convey meaning—and that’s something to be proud of.

Belief #9: Every term has a visual metaphors.

No, not always … and people who want this to be so often lose their enjoyment in visualizing. It’s best to separate yourself from the idea that there is a single visual translation for the information you want to convey. There can be an infinite number of ways to visually represent an individual topic – or, sometimes, there may be none at all. For instance, the word “hunger” has so many different connotations that it is very difficult to reduce it to a single image, the way you can represent “love” by drawing a heart. Before you despair, though, try taking a core message and illustrating it in the context of a particular situation.

Belief #10: The more complex, the better?

Good grief, no! There is a limit to the amount of visual complexity that can be “digested.” Once that limit has been exceeded, everything becomes needlessly complicated and incomprehensible. No matter what medium you’re using – always try to devise a core message and to use simple visual anchors to support your argument. An endless array of diagrams, arrows, text, and graphic decoration will only confuse everyone. And as we know from “Miller’s Magical Number,” our memory can only retain seven things at a time.